From the

5× Emmy® WinningDestination Channel

The Destination ChannelChapter I

Five Emmy® Wins

Emmy Award 1Emmy Award 2Emmy Award 3Emmy Award 4Emmy Award 5
Robert Parks-Valletta

Host, EP & Creator

Robert Parks-Valletta

And

Emmy® Winning HostRobert Parks-Valletta

Two decades on camera. 250+ episodes as founder of The Destination Channel. Credits: True Blood, Days of Our Lives, Vanderpump Rules, and host of the Emmy® winning travel series Staycation, now in its 5th season. Now trading the red carpet for red dirt.

Emmy® Winner250+ EpisodesFounder, Destination ChannelOn-Camera Host
Chapter II

This spring

30 days to become a cowboy. Buy the land, or keep on moving.

Introducing

Under Development, TEXAS

City slicker meets Selling Sunset. Vertical, serialized, built for the feed.

It's not just a show about Texas.

It's a show about whether you can leave everything you know and start over.

We are going to find out...

  • 01 Can a stranger earn a piece of Texas?
  • 02 What does being a true cowboy mean today?
  • 03 Why do so many people love ranch life?

First Look

The Trailer

Vertical-native. Cinematic. Shot for the feed, built for the binge.

Broadcast

Everywhere the audience already lives.

A distribution footprint built on a 5× Emmy® winning studio, a host with two decades on US screens, and the platforms where the next generation actually watches.

YouTube
YouTube

Long-form & shorts

250+
Destination Channel episodes
TikTok
TikTok

Vertical episodes

10B+
#microdrama views
Instagram
Instagram

Reels & stories

200K+
Combined following
CBS
CBS

Network premiere

70M+
Weekly US reach
Amazon Prime
Amazon Prime

On-demand streaming

200M+
Global subscribers
Apple TV
Apple TV

Premium placement

1B+
Active Apple devices
Emmy® Wins · Destination Channel20+ Years On-Camera · Robert Parks-VallettaCBS Network Premiere Slot Secured

For Brand Partners

“For brands that connect with real people who work hard, have a dream, and believe anything is possible.”

Under Development: Texas isn't just a show — it's the question every American brand wants to answer. Life is truly about falling in love with a life you love.

75M week-one views
70% episode completion
1 title sponsor slot
See the Numbers →

The Final Frame

Let's build the next chapter together.

Partnerships, press, brand integrations. The truck's running. The land's waiting.

End Credits